以批发市场为中心的蔬菜物流发展模式分析

近些年来,农村人口不断前往城市,加之受到气候等自然因素的影响,城市的蔬菜经常出现价格不同程度的变化、蔬菜难买、蔬菜很贵的情况。本文从蔬菜物流发展模式的角度进行分析,从而为市民能够买到便宜又好吃的蔬菜做出贡献。     

The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal

With growing popularity of mobile devices, digital marketing strategies are increasingly important for modern airports. This paper studied context-aware mobile marketing strategies in the airport retail environment. An on-site mobile marketing experiment was conducted at a partner airport to explore how preference and/or location-based mobile coupons could affect passengers’ retail behaviour. Results show that retail shopping became more efficient (less browsing time) with mobile marketing influence, but not necessarily more effective (not higher spending amount). Randomly pushed mobile marketing information is effective in keeping passengers in shops for longer but context-aware mobile marketing is more effective in increasing spending amount.     

Category management and consumer choice

This paper shows the results of an exploratory analysis of the structure of a complex product category: Wine. In complex categories, a usual strategy of consumers is the partitioning of alternatives into homogeneous subsets and the sequential eliminations of subsets until a product/brand is chosen from among few homogeneous alternatives in the last subset. To identify if there is such a kind of strategy and the product attributes involved is of great interest for the retailer. After a discussion of the different modelling alternatives of the choice process, the authors provide an application of the additive trees (ADDTREE) model to explore the hierarchical structure. The ADDTREE results provide a first overview of the competitive market structure of the wine category: competition becomes more intense as the wine category is partitioned by, first, the type of wine criteria and, second, the designation of origin (DO) criteria.     

以素质教育为牵引 构建高校体育教学内容改革

以素质教育为牵引——我国高等学校体育素质教育包括多个层面和类别,诸如：身体、心理、健康、社会层面,以及体育能力、智力与非智力品质、体育文化、体育审美、体育创新等类别。该内容系统既有全体性、全面性、主动性,还有系统性与动态性,深层阐述高校体育实施素质教育的重要性,对培养适应现代社会需要的高素质人才具有积极的促进作用。     

城镇居民收入水平对零售业与批发业影响的实证研究——基于协整和向量自回归模型

文章选取1995年-2008年我国城镇居民家庭人均可支配收入和零售业销售总额、批发业销售总额的时间序列数据,通过基于VAR模型的协整分析、脉冲响应分析和方差分解的有机结合进行研究,发现上述序列间存在长期均衡。对标准化协整方程和误差校正模型的分析表明,我国城镇居民收入水平和零售业销售总额、批发业销售总额之间形成了长期的、稳定的关系,且城镇居民收入水平是零售业销售总额、批发业销售总额的格兰杰原因。脉冲响应分析和方差分解均显示,城镇居民收入水平在过去十四年内对零售业、批发业产生了持续性的影响。     

New Cultures,New Strategies,New Formats and New Relationships in European Retailing

Abstract

During the last fifteen years there has been a substantial restructuring of retailing in Europe. The implications of this reach beyond Europe. The restructuring involves not only competitive relationships amongst retailers but also involves new forms of relationships with suppliers. A new perspective of the role of retailing is emerging that places retailing in a global framework of international store operations, international sourcing of products, international flows of management and managerial know-how, and international awareness by consumers of the retailers who are becoming international brands. The aim of this paper is to place the restructuring in context, to consider the nature of it and to explore how the new global framework will begin to have effects for distribution industries in Asia.     

shopper taxonomy for retail strategy development

Segmentation of shoppers has been explored by many academic researchers and business practitioners seeking to understand shopping behaviour or to develop marketing strategies for particular customer groups. Market segmentation holds the key to successful marketing strategy as it encourages understanding of the key variables that differentiate specific segments.

The shopper taxonomy determined through this study is based on a set of variables that is relevant and appropriate for shopper segmentation and reflects the key aspects important to shoppers in motivating shopping behaviour towards a specific retail location. This taxonomy extends the proposed motivational taxonomy of Westbrook and Black (1985), derived from Tauber's (1972) earlier research. Westbrook and Black defined this taxonomy through shopping motives, and identified categories of product-oriented, experiential and a combination of product and experiential shoppers. Their research findings, however, pointed to a six-cluster typology, defining department stone shopping around seven motivations aligned with evaluating options and acquiring the products, engaging in the sales process and gaining stimulation and affiliation through the retail environment.

The “apathetic”, “shopping-processed involved” and “choice optimisation” shopper segments described by Westbrook and Black align with the “have to” “experiential” and “practical” “segments found in this study in terms of their focus on the shopping activity itself and the affiliation and stimulation motives associated with the shopping activity. Other associations between shopper segments across the two studies are less clear, and may be explained through the differing purposes for which the studies were undertaken and resulting variation in the measures used to define the motivational constructs.     

关于美国高速铁路规划、铁路公司运营模式和分工合作的考察报告

通过走访美国西北大学交通研究中心、BNSF铁路公司、专业铁路解编组服务公司BeltLine Company、芝加哥城际及城市轨道交通、UPS芝加哥集散中心、世行铁路专家David Burns先生等,对美国高铁规划、铁路公司运营模式、铁路运输企业之间的专业化分工、零售铁路公司发展等进行调研,认为美国铁路发展对我国有重要的借鉴意义。     

Shopping orientations of US males: A generational cohort comparison

Male shoppers are recognized as an important and distinctive market segment. While initial steps to categorize and classify male shoppers have been taken, the majority of existing empirical research considers male shoppers as a single, homogeneous market segment. Recognizing that our understanding of male shoppers can be improved by identifying smaller, more homogeneous sub-segments, this exploratory study uses Generational Cohort Theory (GCT) as a framework to examine the shopping orientations of US men across four different generational cohorts: the Silent generation, the Baby Boomers, the 13th Generation, and the Millennials. The findings of this study support the use of GCT as a market segmentation tool for male shoppers and provide insight to help retailers understand how men in the four cohort groups approach shopping. Specifically, the findings suggest that male shoppers in the Millennial generation exhibit significantly higher levels of shopping enjoyment, recreational shopping tendency and market mavenism than males in the other generational cohorts.     

体育院校大学生计算机网络安全意识的现状调查研究——以武汉体育学院为例

为了解体育院校大学生计算机网络安全意识现状,笔者对武汉体育学院500名大学生基于计算机网络安全相关问题进行了深入调查研究,且分析了学校在加强大学生计算机网络安全意识中存在的问题,并提出加强大学生计算机网络安全意识的建议。